ODU's QEP emerged from analysis of the University's institutional effectiveness data, and from campus and community-wide conversations with faculty, staff, students, alumni and employers. Both sources support the choice of writing as the focus of ODU's QEP. In addition, the QEP Team took other actions to seek input and maximize interest and involvement across the campus. The Team reviewed the general education assessment data, especially the data on writing; solicited ideas from the community; established an informational website; conducted presentations, and organized events. As a result, the QEP Team found that while all graduates must pass the University's Exit Examination of Writing Proficiency, faculty surveys and discussions in all Colleges revealed that faculty remained unsatisfied with students' writing skills.